© 2019 by 40 Proof Inc.

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A New Kind Of Consultancy For The Agency World

Maybe you’re in search of that next level of greatness.

Maybe you’re growing fast and need a guide or specialist resources.

It might be that your agency has lost its mojo, and you don’t know how to get it back.

Perhaps what you need is an objective, experienced voice to offer a different point of view.


40 Proof was created for just that. We help agencies move forward.


With more than 20 years of experience in brand immersion, live event production and agency operations, we work to identify your challenges and then develop and implement the right solutions, depending on your agency’s needs. We implement a plan and process, and then provide accountability so that you can rest assured your efforts are well spent.

Everything we do is based on a foundation of discovery, ideation, alignment, and positive change.

Marc Buchan – Founder & Chief Catalyst:

Marc is a 20-year veteran of the Experiential Marketing & Live Communications world with skills that have been honed as a creative producer, executive producer, director of production, senior implementation director and operations specialist for multiple agencies. He has specialized in production operations and strategy for global client programs including multi-award winning projects for Cisco, Ford, General Motors, Microsoft, Blackberry, The Disney Channel, Volvo, Volkswagen and Astra Zeneca.


Marc has always had a passion for building energized teams while striving to enhance healthy and creative workplace cultures. He believes that the collaboration between creative minds, production talents and flawless delivery creates the ultimate journey and the path to successful brand experiences. Of course, all of this needs to be supported by actively-engaged managers and confident leadership: two of the elements 40 Proof was created to inspire.