© 2019 by 40 Proof Inc.

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We believe in several fundamental things:

working with great people

providing maximum value

and creating maximum impact


To do that we aim for simplicity at all times and our work aligns to three active work phases:



Our research where the information and access you give us to help identify and provide solutions for your specific challenges. The more information, ability to research and dig deep that you allow us will lead to the most effective course of action to lead you to success.


Definition & Alignment

Using elements uncovered during discovery, we propose solutions and initiatives to address the challenges. We then align with you on what you want to tackle, prioritize, implement and be held accountable for. In many cases, our clients engage us to implement for them if the expertise – or more often the bandwidth – doesn’t exist in-house.



The action phase where we work together to implement solutions, working with your teams, and chart a course for solutions. This phase also involves some assessment in order to test and course-correct if necessary.